Many new swimmers were dropping off during their free trial—missing out on experiencing the value of a personalized coaching plan. It was identified that without initially capturing a swimmer's accurate time, the AI couldn't generate relevant recommendations.

I designed a "Test Set" experience as the first workout—guiding members to log a benchmark swim in-app, immediately triggering tailored workouts.

This simple UX change led to a 10% increase in trial conversion and helped members reach their first "aha moment" within the first 7 days.

Through customer discovery calls and user interviews, we learned that MySwimPro members wanted the experience of having a coach on deck with them. With a small team and a global user base, it became clear that AI was the most scalable solution for personalized coaching. Over three quarters, we transformed MySwimPro into an AI-driven coaching experience—designing and shipping an algorithm that allowed for customized workouts, and real-time feedback to meet the demand for 24/7 support that human coaches couldn't offer across time zones.

MySwimPro’s product and marketing teams were operating with differing visual languages, leading to fragmented brand perception and duplicated design efforts. Developers were rebuilding components, and the UI felt inconsistent and outdated.

I led the creation of MySwimPro’s first design system and UI kit—partnering closely with the engineering, product, and marketing teams to unify branding, streamline component usage, and improve cross-functional alignment.

The result achieved a 93% engineering predictability rate, cut delivery times to 7-day cycles, and increased confidence in both deployment and recovery across teams.

Through customer discovery calls and user interviews, we learned that MySwimPro members wanted the experience of having a coach on deck with them. With a small team and a global user base, it became clear that Al was the most scalable solution for personalized coaching. Over three quarters, we transformed MySwimPro into an Al-driven coaching experience—delivering tailored training plans, customized workouts, and real-time feedback to meet the demand for 24/7 support that human coaches couldn't offer across time zones.